Here’s who earned what in 2021 …
Birdman earned millions from his label Cash Money Records, one of the most commercially successful labels in the hip hop music history with 50 million records sold, which represents artists like Drake, Lil Wayne and Nicki Minaj. Its current net worth is US$300 million, Celebrity Net Worth reports. Together with his own music, the label has helped Birdman build his US$100 million fortune.
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Doja Cat made it as the only woman on the list, thanks in part to her Pepsi and Candy Crush advertisements. Her latest album “Planet Her” also released in 2021 and was a roaring success, making 1.5 million unit sales in the US with an astounding 1.85 billion on-demand audio spins. The 26-year-old rapper made her breakthrough in 2014, when she released the music video for her song So High, according to Vulture. Her net worth is now US$8 million.
The Strange Music boss, Tech N9ne, earns a good income from the label, which generates about US$20 million per year. Last year, he increased his bank balance a bit more with his album “Asin9ne”; Dwayne “The Rock” Johnson even appeared in his music video of Face Off.
Tech N9ne is known to be a very hard working, too: between 2008 and 2013, he performed over 1,000 shows, per Forbes. Since 2006, he’s released more than one album a year on average, putting his net worth at US$18 million.
Last year, J. Cole collected his cash from new album “The Off-Season”, tours, and as a shareholder through Jay-Z’s Tidal sale.
Cole is also a producer and the founder of his own record label Dreamville Records, working with artists like Janet Jackson and Kendrick Lamar. He holds the yearly Dreamville Festival concert series too, which features local music, art and food. He has a net worth of about US$60 million.Despite not having an album release last year, Eminem still earned a top spot in the list this year, and continues to make a stable income.
The multi-platinum-selling rapper is consistently one of the highest paid entertainers, earning around US$20 million on a given year, per Celebrity Net Worth. On better years, particularly with tours, the number can go up to US$50 million. It’s no surprise that the American rapper has a net worth of US$230 million.How Shark Tank billionaire Mark Cuban is changing the world
Endorsements are key to his US$75 million fortune, thanks to deals with companies like Ciroc, Apple and even Weight Watchers. Even more cash rolled in from his acting credits in Pitch Perfect 3 (2017), Spies in Disguise (2019) and Bad Boys for Life (2020), as well as his book, The Keys.
Forbes estimated that he makes about US$10 million a year or so with Nike. Other big partnerships for him included McDonald’s at US$20 million and PlayStation valued at at least US$1 million. He’s also appeared in a fashion campaign with Saint Laurent. All that has brought him a net worth of US$60 million, per Celebrity Net Worth.
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It contributes to most of his US$60 million net worth. The rest comes from his music and acting, Pop Culture reports. He’s starred in films and television shows like Gang of Roses 2: Next Generation (2012), Mac & Devin Go to High School (2012), American Dad (2016), Dickinson (2019-2021) and Duncanville (2020-present).
Besides music, his net worth also comes from hot deals with big brands like Sprite, Burger King, Nike and Apple. He also has his own whiskey brand, Virginia Black, and a record label, Ovo Sound, which is distributed by Warner Bros. Records.
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Most of Diddy’s 2021 revenue came from his vodka Ciroc sales increase, which he has a 50 per cent share in. Since signing with the brand in 2007, he helped it grow 40 fold in profit by making it many rappers’ vodka of choice, per Cheat Sheet.
The boss of Bad Boy Records and Sean John clothing line has also invested in tequila brand DeLeón. He’s valued at US$900 million, making him well on track to possibly joining Jay-Z and West’s billionaire rapper club.
Jay-Z’s fellow billionaire, Kanye West, aka Ye, had a steady income in 2021 that came almost entirely from his Yeezy footwear empire, per Variety. Thanks to the brand’s lucrative deals with Adidas AG and Gap Inc., Yeezy is valued between US$3.2 billion and US$4.7 billion, according to Bloomberg.
West had a fruitful start to 2022 as he claimed last month to make US$2.2 million from his newly launched MP3 device Stem Player which exclusively streams his new album “Donda 2”.
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He became the world’s first billionaire rapper in 2019, thanks to a series of successful businesses and investments. He is the founder of entertainment agency Roc Nation, valued at US$140 million, and cognac brand D’Usse (US$120 million). He is also a holder of Uber, SpaceX, restaurant chain Sweetgreen and life insurance Ethos.
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