ONE Championship has signed an exclusive 5-year broadcast deal with Amazon’s Prime Video on-demand streaming service in the US and Canada.
Prime Video will broadcast a minimum of 12 live ONE events annually in US prime time, with the first event to be announced later this year.
“ONE Championship is thrilled to work with Prime Video, one of the largest premium sports content providers in the world, to bring our live events closer to fans in the United States and Canada,” said ONE chairman and CEO Chatri Sityodtong in a press release.
“As the world’s largest martial arts organisation, we believe our collaboration with Prime Video will allow us to reach a wider North American audience that is hungry for an authentic and differentiated product you simply can’t get with any other organisation.
“We look forward to showcasing the absolute greatest martial artists on the planet, right here in the ONE Championship Circle and on Prime Video.”
Singapore-based ONE was previously broadcast on TNT in the US, but the deal expired this year.
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Marie Donoghue, vice-president of global sports video at Amazon, said: “We are proud to add exclusive coverage of ONE Championship events to our suite of marquee live sports offerings.
“In addition to offering a full suite of martial arts disciplines, ONE Championship shares our mutual commitment to elevate female athletes, boasting five reigning female world champions.”
ONE Championship’s female athletes are an integral part of its product. Last year, the organisation promoted a women’s atomweight MMA grand prix which got under way at its first-all female event, and culminated with Thai striker Stamp Fairtex defeating Indian wrestler Ritu Phogat by submission to win the tournament championship.
More recently, the promotion celebrated its 10th anniversary with the blockbuster ONE X event in Singapore, which was topped by a women’s atomweight title fight between long-reigning Canadian-American champion Angela Lee and the Grand Prix winner Stamp.
Lee, who was returning from a two-year hiatus and the birth of her first child, weathered some early adversity to defeat Stamp by second-round submission.
The promotion’s most recent event, ONE 156 last Friday in Singapore, was co-headlined by a women’s bout, as 17-year-old Swede Smilla Sundell defeated 23-year-old Filipino-American Jackie Buntan by decision to win the strawweight Muay Thai title.
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